RICHARD MILLE ANNOUNCES NEW 10-YEAR PARTNERSHIP WITH McLAREN-HONDARichard Mille is delighted to announce a brand new long-term partnership with the McLaren-Honda F1 team.It is a perfectly balanced partnership: both brands share a desire for today's technology, cutting-edge design and precision engineering.The Swiss brand, a family member newcomer to the watchmaking world, started making watches in 2001 but quickly established itself as the pre-eminent players from the industry, creating a unique, immediately recognisable architectural aesthetic. Founder and CEO Richard Mille continues obsessively to push the boundaries of haute horlogerie, his engineers creating increasingly intricate, innovative and elaborate designs.When compared, McLaren has produced itself among grand prix racing's greatest and enduring names, after winning 20 world championships and 182 grands prix. In 2010, the team will celebrate its 50th anniversary around the Formula 1 grid (founder Bruce McLaren first raced a car bearing his personal name inside a Grand Prix at Monaco in 1966), while pushing challenging to go back to leading with works engine partner Honda.The partnership will see Richard Mille timepieces grace the wrists with the team's world champion drivers Fernando Alonso and Jenson Button, distinctive branding appear on the brand new MP4-31 car, along with a dedication to create a unique and exclusive number of exceptional calibres inspired through the tremendous heritage from the McLaren brand.Richard Mille, CHAIRMAN & CEO Richard Mille Horometrie SA, said:"As both a passionate aficionado and long-time advocate of international motorsport, I'm incredibly pleased and proud to be able to announce our new partnership with McLaren-Honda."The McLaren brand has been in existence with the very pinnacle of Formula 1 racing for Half a century, and its good name for continual technical innovation, painstaking awareness of detail and race-winning success perfectly matches the philosophy of the Richard Mille brand."The opportunity to partner with McLaren is extremely timely: we're evaluating F1 over a restricted basis for many years, but this opportunity has allowed us to take part in a deeper, more meaningful way, with proper focus and energy directed using a major team."For me, the association with McLaren is very striking, because I still vividly remember rolex 16233 , back 1981, when McLaren was the first constructor introducing an all-carbonfibre monocoque to Formula 1. It had been a technology that will revolutionise the experience - whilst still being gives this day. Years later, I'd been capable to adopt the identical technical solution - a carbonfibre structure - to the baseplates individuals watch movements and cases."I feel strongly how the Maison Richard Mille embodies the essence of motorsport: we're devoted to the final mechanical challenge, and we're inspired with the concepts and materials employed in Formula 1. For anyone at Richard Mille, this really is a fantastic partnership."Ron Dennis, chairman and CEO, McLaren Technology Group, added:"I've watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the last 10 years. To own established himself at the vanguard of the watchmaking world in this short period of time can be an incredible achievement, plus a evidence of his vision and determination."For him to commit Richard Mille into a 10-year partnership with McLaren underlines our shared belief within the importance of long-term agreements, along with the benefits that may be derived from growing and developing together."The two brands share a unique common DNA: a desire for design, technology and aesthetics, and i am anxious about the truly amazing work we can easily achieve together above the next 10 years."Notes for editors:Nz racing driver Bruce McLaren founded the McLaren team in 1963 omega copy watches . watches Since 1966, if this entered its first Formula 1 race, McLaren has won over 180 grands prix, eight constructors' titles and 12 world championship titles with a few from the sport's greatest drivers - Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.The McLaren-Honda team campaigns the 2016 FIA Formula 1 World Championship together with the best driver pairing inside sport : world champions Fernando Alonso and Jenson Button. They drive the McLaren-Honda MP4-31.richardmille.com replica boys watches
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